榮獲 IDEA 設計獎的 RKS 電吉他還上了商業週刊封面 http://bwnt.businessweek.com/idea_winners/index.asp?consultant=RKS%20Design RKS Pop Series Guitars Year: 2005 Award: Silver Category: Consumer Products The Pop Series Guitar is a high quality, innovative, versatile instrument that is available in a variety of eye-catching colors. The design strategy focused on two main issues: the lack of recent innovation in the guitar industry and the consumption of irreplaceable natural resources in the production of guitars. The Pop series guitars have been perfected for balance, ergonomics and tone. A wide assortment of ribs and bodies in many bold, contemporary colors can then be added to produce an infinite variety of styles to appeal to a wide array of consumers. From a sustainability standpoint, the amount of tone woods has been significantly reduced. Typically guitars contain eight to ten pounds of tone woods from the rain forests of Central and South America. The RKS Pop series uses less than two pounds, which is obtained from domestic tree farms. Open Architecture Electric Guitar Year: 2005 Award: Silver Category: Design Strategy The design strategy for RKS's open-ended hollow body electric guitar helped to bolster the company's brand identity by differentiating RKS from the competition via a high level of product innovation. Electric guitars are continually redesigned and yet the form and structure barely vary from guitars of the 1950s. RKS answered this dearth of design innovation by developing an open architecture design platform. At the core, the instrument was perfected for balance, ergonomics and tone/sustain. Then, a wide variety of ribs and bodies in different sizes, shapes and colors were designed that are able to be mixed and matched to produce an infinite variety of styles. Many price levels appeal to a wide array of consumers. At the same time, the use of exotic tone woods was reduced 66 to 80 percent. With this strategy, manufacturing costs have also been reduced by 25 percent.